A glorious past and an innovative present: these are the main characteristics of The Kraft Heinz Company, a company that manages to combine the experience of the multinational with the strength of the start-up, in its vocation towards the search for new talent. Fifth food company in the world (today the turnover reaches 30 billion dollars) which among its brands includes brands such as Heinz for the world of sauces and Plasmon in the infant nutrition sector. From the point of view of the cultural model, it underwent a radical transformation in 2015. Today he works with internal projects, for work groups and if we look at the talents the population is quite young: the average age is around 38 and the Italian office is around 31. In Italy it is present in the sauces sector (mayonnaise, ketchup and another twenty products) and baby food. But also in medical food with the brands Biaglut (gluten-free) and Aproten (low-protein). Meritocracy, integrity and innovation are the corporate values. In corporate welfare there is great attention paid to the employees' families.