List of products by brand Proraso

In the company founded in 1908 by his father Ludovico, Piero Martelli invents the Pre-Shave Cream: efficient and modern, it is adopted first by barbers, who immediately appreciate its professionalism, and then by an ever-increasing number of Italians. Become an icon, witness to the inspiring principle of the company and its mission: the choice to offer professional quality products for a pleasant and flawless shave, from the barber just like at home. Over the years, timeless classics have been created in the Proraso laboratories that embrace the present while looking to the future: a complete system for shaving, made up of highly specialized references, professional performance, advanced formulations and natural ingredients.