List of products by brand Alama

Alama Professional is the brand of beauty and hair care products that guarantees professional quality of its treatments directly at home, as in the salon, thanks to the tested effectiveness of formulas with selected ingredients and innovative products that respond to international sector trends of hair care. The Alama Professional brand, Made in Italy, is made up of ten lines ready to satisfy all the needs of the scalp and hair: Repair, Hydra, Color, Frequent, Liss, Curl, NoYellow, NoRed, Zero Stress and S.O.S. Color&Go. Alama is a "Heart friendly" brand and makes sustainability a real mission. The formulas are developed with a minimum of 90% ingredients of natural origin and 85% biodegradable ingredients, selecting raw materials and suppliers certified according to ethical criteria in line with the social and sustainability values ​​of the Pettenon Cosmetics group. Alama Professional also takes care of the environment through product packaging using at least 50% recycled plastic for bottles and jars, reducing the amount of plastic used by reducing its weight by 30%, eliminating PVC cases and through the use of FSC certified paper. With the 1000ml and 100ml formats, which allow 360° circularity of reuse, Alama Professional strengthens its eco-sustainable position in favor of a world with less plastic by embracing the concepts of plastic reduction and reuse: a perfect strategy “Reduce Reuse Recycle”.