List of products by brand Plasmon

Company founded in Milan in 1902 with the name of “Sindacato Italiano del Plasmon” on the initiative of Dr. Cesare Scotti who remained its president until the post-war period; the purpose of the company was the production and trade of pure Plasmon as well as the research of all further possible applications of Plasmon. It was a protein concentrate capable of integrating the nutritional needs of early childhood at the time. The product was the result of joint scientific research between Germany and England; it was precisely in these countries that Plasmon was initially patented and produced, which will then be exported to the rest of Europe. In 1904, the Italian branch acquired the license and trademark from the German company; the latter underlined the taste for the classical world so dear to German culture: the column, the capital, the sculptor, the pedestal with the word Plasmon also in Greek characters and the foundation date, 1901, of the German parent company. Judging from the brand, it is assumed that the name Plasmon also wanted to evoke the purpose of the protein supplement on potential consumers: to encourage their healthy and strong growth, to "shape" them into the best shape. In 1916 the Company became entirely Italian and changed its name to "Società del Plasmon" and in 1930 it began the production of the famous "Plasmon biscuits", a food that will enter the homes of Italians to satisfy young and old. In the 1950s the brand was updated for purely graphic needs with shading and the inclusion in a circle. In those years it was realized that the sculptor represented, from the point of view of corporate identity, a simple illustration-symbol and not the real brand; also to solve legibility problems in the large reductions, a support logotype was created consisting of a shape of a biscuit with the name composed in capital letters. In 1961 the production of the most revolutionary baby food began: the homogenized; in that year there was a slight restyling of the sculptor, lightening his features and proposing him again without the circle. In 1966, around the gesture transformed into a brand, the company name appeared; this intervention was done by Bob Noorda. In the seventies the sculptor was placed inside an oval; in 1974 the product name became the company name and, therefore, the “Società del Plasmon” assumed the name of “Plasmon Dietetici Alimentari”. In 1981 the "Plasmon ecological oasis" project was launched, i.e. crops and farms selected and managed according to the rules established by Plasmon veterinary agronomists and researchers in order to constantly check the result and guarantee the transformation of absolutely safe raw materials. For this occasion, Gio Rossi made changes to the brand: the sculptor was stripped down and the pedestal with the Greek writing disappeared, which instead appeared on the capital; an element of novelty was the combination with a new capitalized logotype. In 1999 the Break agency created the first mark of the ecological oasis in which all the elements live in balance. In 2009 the restyling that takes up the brand from the 1950s, with the magenta biscuit shape in which the sculptor and the logo live.