Ceres C'è News October

In: Root On: Monday, September 30, 2024 Comment: 0 Hit: 447

Ceres is on air with a new commercial, signed by Dude, which celebrates the 60 years of the brand in Italy. The Danish beer brand, which has always been recognized for the unconventional tones of its communication, has fully embraced the new stylistic direction proposed by Dude, chosen at the end of a competition, which wants to celebrate not only the path taken by the brand, but also all the people who have experienced authentic and memorable moments with Ceres, moments in which it doesn't matter so much where you are, just being in good company. The commercial brings to life the new positioning of Ceres, "Street legends since 1963" with the aim of further strengthening the "street" territory chosen by the brand, enriching it with a supporting concept that speaks both of the history of Ceres and of that of its consumers: “The road made us who we are today”. And it is precisely the road, told in all its facets, the undisputed protagonist of the commercial, which from a simple physical place becomes a metaphor for the journey of each of us, sometimes made up of ups and downs, in which we discover who we are and who we want to be.

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