New products
New products
List of products by brand Soft
Soft is the Italian brand that has been wrapping your garments in the deepest and most fragrant clean for 30 years, with over 80 formulations, for any type of stain, and 20 different fragrances to fill your wardrobes with fresh and sweet fragrances. Soft is the choice of those who prefer quality and concreteness because it guarantees excellent results while also paying attention to pleasantness and convenience, without ever betraying expectations and in a way that is consistent with your needs. This is why our innovation is inspired by the needs of families and changes in their habits and is always aimed at satisfying the expectations of those who open the doors of their home to us every day. Fragrance and soft character are in our DNA: your garments will always remain beautiful even to smell and touch. Thanks to a close collaboration with the best perfume houses, the fragrances are developed directly from the raw materials, with a technology that guarantees extraordinary intensity and persistence without using microcapsules, and therefore without any release of formaldehyde on the garments that will then come into contact with the skin. A choice against the trend in the sector, which demonstrates our commitment to our customers, without compromise.