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List of products by brand Lion®

The Lion® is a chocolate bar placed on the market by Rowntree Mackintosh in 1976 and subsequently packaged by Nestlé (after the acquisition of the English confectionery industry by the Swiss multinational) in 1988. It consists of a wafer, with caramel and puffed rice and covered in milk chocolate. The product concept was created by maitre chocolatier Allan Norman, known for his confectionery innovations. Its launch on the market was decided by Rowntree Mackintosh manager Eric Luciano Nicoli in the seventies, after an initial test in the Dorset area (England). In some areas of the world, such as the United States and Canada (where it was originally marketed by Rowntree DeMet's, the North American division of Rowntree Mackintosh) it was known as Big Cat until the late 1990s. Nestlé then proceeded to standardize the Lion name for the product in the various international markets. The White Lion and Peanut Butter Lion variants are also available in some European countries.