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List of products by brand Duracell

Duracell is the world's leading manufacturer of high performance alkaline, specialty and rechargeable batteries. Since its founding in the early 1940s, the company has become an iconic brand in the personal energy sector, trusted for compact and long-lasting batteries. And at the heart of it all is the Duracell Bunny. Duracell is the No. 1 battery company in the world by market share, and the leading manufacturer of high performance alkaline, specialty and rechargeable batteries. Since the brand's launch in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation. Duracell employs over 3,300 people worldwide and has regional offices globally in the US, EIMEA and Asia. On March 1, 2016, the company became a permanent part of the Berkshire Hathaway group. On average, 63 Duracell products are sold worldwide every second, and more and more devices that require battery power are launched. In the minds of customers, the Duracell Bunny and "Copper Cap" labeling is synonymous with batteries, and we aim to build on this strength by addressing new areas of demand. Duracell Quality Assurance exceeds the requirements of ISO 9000 standards, and defines the highest quality of raw materials, rigorous testing and inspection of performance and energy consumption. Every single battery is quality checked before leaving the factory to ensure maximum performance. Duracell's unique "POWERCHECK™" technology allows consumers to instantly check the energy level in the battery, giving it a second life in another energy-efficient device. This creates value for our customers and helps reduce waste. Duracell's superior alkaline batteries have been free of any heavy metals for decades now.