New brand, new offers. Discover Gocciole Pavesi products!

In: Root On: Comment: 0 Hit: 867

Dear Partners, we are pleased to present you our Best Offer for Gocciole Pavesi. We would be happy to receive your feedback on this.

The best-selling shortbread in Italy? With over 40 million packs sold in 2020, these are Pavesi Chocolate Gocciole. The biscuit of the brand that is part of the Barilla Group, in fact, occupied a volume share of 6.3% of sales, taking the lion's share in a market, that of biscuits, which in Italy grew by +5%; especially by virtue of the blockade of the Horeca channel and the shift of consumption from away from home to within the four walls of the house due to the Covid pandemic. The success of the Gocciole, present on the Italian market for over 34 years, is confirmed by Nielsen data which in 2020 recorded a total of 1.9 billion biscuits sold by the brand. Translated into distance, to get an idea we are talking about over 120,000 kilometres, about 16 times the tour of Italy. Last year, for the first time, the Gocciole Chocolate Pavesi also exceeded the penetration threshold of 7 million families, for a turnover generated at the coffers of over 80 million euros. To guarantee these numbers, a recipe that makes the encounter between chocolate and shortcrust pastry its strong point, ideal for breakfast and as an afternoon snack or after-dinner sweet. The success of this cult biscuit of the Pavesi brand, produced in the factories of Castiglione delle Stiviere, Melfi and Novara, has led, since February 2021, the Gocciole family to expand, with the special edition Gocciole Coconut able to write a new chapter in the Drops story. A new taste experience, fresh and delicious, thanks to the exquisite shortcrust pastry enriched by the presence of coconut and combined with dark chocolate drops creates a perfect mix. Even the visual with an exotic and fun mood follows Gocciole's light and ironic tone of voice and the packaging is 100% recyclable. It is an innovative product, designed to meet the needs of modern consumers who are increasingly looking for variety and exploration in taste. With Gocciole Coconut, the Pavesi brand wants to contribute to the growth of the rich biscuits segment with a distinctive and valuable innovation and strengthen Gocciole's leadership.


Go To Products

Login or Register


Leave your comment