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Dear Partners, we are pleased to present our Best Offer for Ferrero. We look forward to receiving your feedback on this.

We have to go back to the 1940s to discover the roots of this success. These are the years in which Piera and Pietro, Michele's parents, transform a pastry shop into a factory. The Ferrero family was the first Italian company after World War II to open production sites and offices abroad in the confectionery sector, transforming the company into a true international group. These first and decisive steps forward were thanks to the products "invented" by Pietro Ferrero and his son Michele, then very young. Another key to success was the effective sales network organized by Giovanni, Pietro's brother, who passed away in 1949. After the success of the company in Italy, Michele Ferrero decides to start producing abroad as well. In 1956 a large factory was inaugurated in Germany and shortly thereafter a factory in France. It was the prelude to Ferrero's rapid expansion into Europe, with the opening of sales offices and manufacturing centers in Belgium, the Netherlands, Austria, Switzerland, Sweden, the United Kingdom, Ireland and Spain. In the following decades, Ferrero went global, with companies and plants in North and South America, South East Asia, East Europe, Africa, Australia; and, more recently, in Turkey, Mexico and China.


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